Privacy Policy for SME Marketing Solutions

We respect your privacy and are committed to protecting your personal data in accordance with the Singapore Personal Data Protection Act 2012 (PDPA). This Privacy Policy explains how SME Marketing Solutions collects, uses, discloses and protects your personal data when you interact with us.

Audience: This Privacy Policy is written for individuals and consumers who engage with SME Marketing Solutions, including visitors to our website, subscribers, prospects and customers.

This page is provided for transparency and general information only and does not constitute legal advice. If you have specific questions about your rights under the PDPA, you should seek independent legal advice or contact the Personal Data Protection Commission (PDPC).

At-a-glance summary

To help you quickly understand how we handle your personal data, here is a short summary. You should still read the full policy below for complete details.

  • We collect only the personal data we reasonably need to provide our marketing-related services, operate our website and communicate with you.
  • We rely on PDPA-compliant bases for collection, use and disclosure, such as your consent, your requests, or where required or authorised by law.
  • We do not sell your personal data. We may share it with trusted service providers and partners who support our operations, subject to appropriate safeguards.
  • We adopt reasonable security measures to protect personal data in our possession or under our control.
  • We respect your rights under the PDPA, including the rights to access and correct your personal data and to withdraw consent, subject to legal and contractual restrictions.
  • You may contact our Data Protection Officer (DPO) using the details below if you have any questions or requests relating to your personal data.

1. Who we are and scope of this Privacy Policy

SME Marketing Solutions ("we", "us", or "our") is a marketing solutions provider based in Singapore that supports small and medium enterprises (SMEs) with marketing-related services. This Privacy Policy applies to personal data that we collect from individuals and consumers, including:

  • Visitors to our websites, landing pages and online content;
  • Individuals who contact us via email, forms, messaging platforms or social media;
  • Subscribers to our newsletters, resources or events; and
  • Consumers who interact with our campaigns on behalf of our SME clients, where we act as a data intermediary or organisation under the PDPA.

“Personal data” means data, whether true or not, about an individual who can be identified from that data, or from that data and other information to which we have or are likely to have access, as defined in the PDPA.

2. Personal data we collect

The types of personal data we may collect from you include, but are not limited to:

  • Contact details – such as your name, email address, phone number and postal address.
  • Demographic information – such as age range, gender or preferences where you choose to provide this.
  • Interaction and communication data – such as your messages, enquiries, feedback, survey responses and records of communications with us.
  • Marketing and campaign data – such as your responses to campaigns, sign-ups, participation in promotions, events or webinars, and related preferences.
  • Technical and usage data – such as IP address, browser type, device identifiers, pages visited, time spent, referrer URL, and cookies or similar technologies when you visit our digital properties.
  • Any other personal data that you choose to provide to us in the course of interacting with us or our campaigns.

Where feasible, we will collect personal data directly from you. We may also receive personal data about you from third parties, such as our SME clients, marketing partners, publicly available sources or other individuals who provide your data to us, provided this is in line with the PDPA.

3. How and why we use your personal data

We will collect, use and disclose your personal data only for purposes that a reasonable person would consider appropriate in the circumstances and, where required, with your consent or as otherwise permitted or required by the PDPA. These purposes may include:

  • Responding to your enquiries, feedback or requests;
  • Managing our relationship with you, including sending administrative information and service-related notifications;
  • Providing you with information about marketing-related content, resources, events or promotions that you have requested or subscribed to;
  • Planning, executing and measuring marketing campaigns on behalf of our SME clients, where you have interacted with such campaigns;
  • Personalising your experience on our websites and digital platforms;
  • Carrying out data analytics, segmentation and reporting to improve our services and campaigns, using aggregated or anonymised data where appropriate;
  • Managing business operations such as record-keeping, billing, audits, compliance and risk management; and
  • Complying with applicable laws, regulations, codes of practice or guidelines, or assisting law enforcement and regulatory authorities.

If we intend to use your personal data for any other purpose that has not been notified to you, we will update this Privacy Policy or notify you of the additional purpose and obtain your consent where required by the PDPA.

4. Consent, deemed consent and withdrawal of consent

Where required by the PDPA, we will obtain your consent before collecting, using or disclosing your personal data. By providing your personal data to us, or by continuing to engage with us or our campaigns, you are deemed to have agreed to the collection, use and disclosure of your personal data for the purposes set out in this Privacy Policy.

In some circumstances, your consent may be deemed to have been given under the PDPA, for example where you voluntarily provide personal data for a purpose that is obvious or reasonably appropriate in the circumstances, or where consent is obtained on your behalf under applicable deemed consent provisions.

You may withdraw your consent for us to collect, use or disclose your personal data at any time by contacting our Data Protection Officer using the details below. Please note that:

  • Your withdrawal of consent does not affect our right to continue to collect, use and disclose personal data where such collection, use and disclosure without consent is permitted or required under the PDPA or other applicable laws.
  • Depending on the nature and scope of your withdrawal, we may no longer be able to continue providing you with certain services or interactions.
  • We will inform you of the likely consequences of any withdrawal of consent before we process your request.

5. Disclosure and cross-border transfer of personal data

We do not sell your personal data. We may, however, disclose or transfer your personal data to the following categories of recipients for the purposes set out in this Privacy Policy, where permitted by the PDPA:

  • Our SME clients, where we act as a marketing solutions provider or data intermediary in connection with their campaigns;
  • Our third-party service providers and partners who provide services such as web hosting, data storage, email delivery, analytics, customer support, marketing tools and other professional services;
  • Regulators, law enforcement authorities, government agencies or other parties where required or authorised by law, court order or regulatory directive;
  • Professional advisers such as lawyers, auditors and insurers; and
  • Any other party with your consent or at your direction.

Some of the recipients listed above may be located outside Singapore. Where we transfer your personal data outside Singapore, we will comply with the PDPA’s requirements to ensure that the receiving organisation provides a standard of protection to the personal data that is at least comparable to that under the PDPA, for example through contractual obligations or other appropriate safeguards.

6. Data security and retention

We take reasonable security measures to protect personal data in our possession or under our control from unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks. These measures may include administrative, physical and technical safeguards that are appropriate to the nature and sensitivity of the personal data.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.

We will retain your personal data for as long as it is reasonably necessary to fulfil the purposes for which it was collected, or as required or permitted by applicable laws. We will cease to retain your personal data, or remove the means by which the data can be associated with you, when it is reasonable to assume that such retention no longer serves the purposes for which the personal data was collected and is no longer necessary for legal or business purposes.

7. Cookies and similar technologies

When you visit our websites or interact with our online content, we may use cookies and similar technologies (such as pixels, tags and local storage) to collect technical and usage data. These technologies help us to:

  • Make our websites work properly and securely;
  • Remember your preferences and settings;
  • Understand how visitors use and navigate our websites; and
  • Measure and improve the effectiveness of our campaigns and content.

You can control or disable cookies through your browser settings. However, please note that disabling certain cookies may affect the functionality or features of our websites or campaigns. Where required by applicable laws, we will seek your consent before using non-essential cookies or similar technologies.

8. Your rights under the PDPA (access, correction and complaints)

Subject to the limitations and exceptions under the PDPA, you have the right to:

  • Request access to your personal data in our possession or under our control and information about how it has been used or disclosed in the past year; and
  • Request correction of any errors or omissions in your personal data that we hold.

We will respond to your requests within a reasonable time and in accordance with the PDPA. We may charge a reasonable fee for processing an access request and will inform you of the fee in advance. In certain cases, we may refuse an access or correction request in accordance with the PDPA, for example where providing access could reasonably be expected to threaten the safety of another individual or reveal confidential commercial information.

If you have any concerns about how we handle your personal data, you may contact our Data Protection Officer using the contact details below. You may also lodge a complaint with the Personal Data Protection Commission (PDPC) if you believe that your rights under the PDPA have been infringed.

9. Third-party sites and services

Our websites, content or campaigns may contain links to third-party websites, applications or services that are not operated or controlled by SME Marketing Solutions. We are not responsible for the privacy practices of such third parties, and their handling of your personal data will be governed by their own privacy policies and terms.

We encourage you to review the privacy policies of any third-party websites or services that you visit before providing your personal data to them.

10. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal or regulatory requirements. Any updates will be posted on this page with an updated “Last updated” date. We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal data.

Last updated: 31 March 2026

Contact our Data Protection Officer

If you have any questions, feedback or requests relating to this Privacy Policy or your personal data, please contact our Data Protection Officer (DPO):

Data Protection Officer – SME Marketing Solutions
Email: [email protected]
Postal mail: 190 Middle Road, #12-06 Fortune Centre, (S) 188979

When you contact us, please provide sufficient information so that we can identify you and understand your request. We may need to verify your identity before processing certain types of requests, such as access or correction requests.